AboutI create content for one of the UK’s leading ecommerce websites and apps, specialising in anything from microcopy and transactional emails to high-level content strategies and design systems. Work How I humanised computers → How I increased loyalty scheme sign-ups → How I created a content strategy for furniture rental → How I created design principles → Error messaging and design systems I’ve worked on → How I created an uplift in cookies acceptance → Financial products I’ve created content for →