At a glance

Brief

Create new principles for the design team in line with the John Lewis & Partners rebrand.

Approach

I participated and facilitated a number of workshops over the course of a few months with a team of UX/UI team to come up with the design principles that we could use to shape our work.

Outcome

5 succinct design principles that are memorable, relatable, actionable and practical.   

Creating the John Lewis & Partners Mono Design Principles

UX/UI Workshop

The planned output of the team workshop was a handful of loosely written principles, based on themes that we found between everyone's input throughout the session. We discussed what we felt' ‘good design’ looked like.

These were roughly split into areas that we identified as ‘how we work’, ‘what we make’ and ‘creating meaningful experiences’.

After this workshop, a handful of us used the output of the session to create outlines of principles that met our criteria. 

We then iteratively finessed these into something we could share with the members of the team who were in the workshop to come to a collaborative decision on what they should be.

The 5 design principles

• Listen, learn, iterate

Start with a need, be insight-driven and listen to both the business and customer. Collaborate, experiment, continuously learn and repeat

• Build for everyone

Find the balance between, style, functionality and performance, to build products that can be used by all.

• Everything should serve a purpose

Surface only relevant, unobtrusive and easy-to-use information at the right time.

• Be on-brand

Embed our brand identity into everything you do to create a consistent and seamless experience.

• Be proud of what you do

Strive to create high-quality products that blend technology and innovation with our warmth and authenticity to build long-term customer relationships.