Optimise and innovate
Whether the content is part of an optimisation stream or innovation piece, you should always keep your voice stays consistent; it’s your tone that should adapt to the journey you’re taking the user on.
At a glance
Detail
I was part of a multidisciplinary team briefed with discovering whether John Lewis customers had an appetite to rent furniture.
Roles
Content Strategist, Content Designer
Outcome
John Lewis used our propositional research and teamed up with furniture rental service Fat Llama
Furniture rental proposition discovery
Working closely with a researcher and designer, we carried out in-depth interviews with participants to define who our target customer was and what their wants and needs were for a furniture rental service.
I built out the content strategy by ideating themes off the back of the discovery work we carried out.
I started the content strategy by sketching out content requirements by separating out the ‘structure’ and the ‘substance’.
I created narratives as a form of storytelling for each use case to create a sense of empathy within the product team.
